Is Mobile Web Finally Dead?

“Is mobile web finally dead?” This question has been discussed for years. In terms of user preference, apps have won out as 85% of users prefer an app over a mobile website. But is mobile web truly dead right now? The answer depends on the demographics of your users – or more specifically, their phones

ROI Series #3: Apps for Marketing and Customer Service

Every company that enquires about a mobile application wants to know the ROI. A few weeks ago, we covered “ROI – There’s an App for That, Part Two: Apps That Reduce Costs,” which revealed the ways a mobile app improves employee efficiency and reduces costs. Well, there’s still more to mobile apps than generating revenues

3 Apps to Put a “Spring” in Your Step

One of my favourite times of year is upon us: Spring. There is nothing like that first sight of light where there was dark, warmth where there was cold and vibrant colour where there was dull. Often at the first signs of spring many of us go through our closets, put away the wooly sweaters

Wheel of Smartphones

Here’s something for you to ponder: An organization that needs a new mobile app will consider the percentage of its customers/employees that have iPhones, Android smartphones, BlackBerry smartphones, and Windows Phones. Choosing the most popular mobile devices used in a particular region, industry, and company will maximize the app’s reach. Thus, the most popular smartphones

ROI Series #2: There’s an App for That – Apps that Reduce Costs

Every company that enquires about a mobile application wants to know the ROI. Last week, we covered “ROI – There’s an App for That, Part One: Apps That Generate Revenue.” We explained that there’s much more to mobile apps than generating revenue, and that’s where Part Two comes in! Mobile applications for employees can help