The Power of Mobile Apps for Nonprofits: A Guide

Introduction In today’s digital era, where technology plays a crucial role in our lives. For Non-Profits mobile apps offer a unique opportunity to connect with supporters, raise awareness, and streamline operations. Enhancing Communication and Engagement One of the key advantages of mobile apps for nonprofits is the ability to enhance communication and engagement with their

Mobile App Development Mistakes: Common Mistakes Made Building an App

Lack of Market Research Before embarking on your mobile app development journey, it is vital to conduct thorough market research. Understanding your target audience, their needs, preferences, and pain points will enable you to develop an app that resonates with them. By identifying your target market, you can tailor your app’s features, design, and functionality

Performing Effective User Testing of Your App

Why User Testing Matters User testing plays a crucial role in app development, as it allows you to gain valuable feedback from real users and identify areas for improvement. By analyzing how users interact with your app, you can understand their pain points, preferences, and expectations. This information empowers you to refine your app’s design,

Strategies to Improve User Engagement Metrics in Mobile Apps

In our last post we discussed some of the important User Engagement Metrics in Mobile applications. Now we will look at some of the ways to improve those metrics. Streamline User Onboarding A seamless and intuitive onboarding process is crucial for engaging users right from the start. Simplify the registration process, provide clear instructions, and

Important Engagement Metrics for Mobile Apps

User engagement metrics are quantitative measurements that reflect how users interact with your mobile app. By analyzing these metrics, you can gain valuable insights into user behavior and preferences. Below we discuss some of the most important Engagement Metrics for mobile applications. Active Users The number of active users is a fundamental metric that indicates

An Overview of Machine Learning and What it is

We wanted to do an overview of AI Machine Learning similar to the popular interview Chad Jones our CEO did with John Gormley awhile ago which you can listen to below. What is Machine Learning? At its most basic level, machine learning is a subset of artificial intelligence (AI) that focuses on giving machines the

Agile Software Development – A High Level Overview

We use many aspects of Agile Software Development at Push Interactions. Below is a discussion of what are some of the elements of Agile Software Development. What is Agile? Agile is a software development methodology that emphasizes flexibility, customer satisfaction, and continuous improvement. It’s a collaborative approach that involves cross-functional teams working together to deliver

Difference Between a Prototype and a Proof of Concept?

Proof of Concept and Prototype, two terms that are often used interchangeably but have very different meanings and purposes. A Proof of Concept is at an earlier stage of the development process whereas Prototype is at a later stage of the process and both are done for different reasons. By using the appropriate approach at

What is Automated Testing and Why is it Important?

Automated Testing helps to ensure the quality of your work. We think this is important at Push Interactions which is why we use this. The discussion below discusses what it is and why it is important. What is Automation Testing? Automation testing is the process of using software tools to perform repetitive and time-consuming testing